The strategy has included extensive market research with stakeholders to find out what they wanted from their catering service.  The strategy was based on the research findings and has included improved communications, developing the promotion of healthy eating, working closely with Healthy School Status Co-ordinators, making a link between the kitchen and the classroom and recognising the achievements of staff.  This has meant that meal numbers have been maintained while they have been decreasing nationally.  Also, the team won the overall 2006 Customer Service Award in the authority.